Unlock Faster, More Informed Lending Decisions

Naadi.ai leverages advanced Machine Learning models to provide a revolutionary approach to credit underwriting. We analyze far more than just basic bank statement data. Our in-depth analysis includes income sources and stability, spending habits, money transfer patterns, and cash flow management. This empowers lenders to make data-driven decisions, such as accurate risk assessments for all borrower types, setting fair interest rates, and streamlining the underwriting process.

Transforming Financial Understanding for Informed Decision-Making



Leverage bank statements to provide crucial financial insights across individuals, MSMEs, and corporates. It converts and transforms statements from PDF to digital formats (XML/JSON), facilitating seamless integration into Credit Decisioning and Loan Origination platforms.

Financial Health Reports

Financial Health Reports

Naadi generates comprehensive Financial Health Reports that summarize income sources, assets, expenses, debts, investments, and more. These reports are invaluable for Credit Underwriters, offering a clear snapshot of the applicant’s financial state to aid in decision-making.

Fund Flow Scores

Fund Flow Scores

Naadi calculates Fund Flow Scores based on the applicant’s fund flow data. These scores provide a risk assessment, predicting the probability of loan write-off within the first 12 months. Higher scores indicate lower default probability, enabling accurate risk assessment and pricing strategies.

Predictive Analysis

Predictive Analysis

Naadi uses advance AI/ML models for to generate insights and forecasts, helping lenders make informed decisions. It predicts financial behaviors and outcomes, empowering lenders with the foresight to mitigate risks and seize opportunities in the lending landscape.

Naadi.ai offers a cutting-edge credit underwriting solution powered by Machine Learning. By analyzing over 160 data points from bank statements, Naadi.ai goes beyond traditional methods to create a comprehensive Fund Flow Score. This score provides lenders with a deeper understanding of borrower behavior, enabling them to make faster, more informed decisions. Naadi.ai empowers lenders to implement risk-based pricing, streamline workflows, and expand financial inclusion for borrowers with limited credit history.

Naadi's Salient Features

Streamlined Financial Analysis for Lenders

Bank Statement Processing

Bank Statement Processing

Insights and Decision Support

Insights and Decision Support

Embeddable UI

Embeddable UI

Why Naadi.ai?

The Current Problem: Limited Visibility into Borrower Behavior

Traditional credit underwriting relies heavily on basic data points extracted from bank statements. This limited view often fails to capture the full financial health of a borrower, leading to:

  • Inaccurate Risk Assessment: Inability to accurately assess risk for different borrower types can result in bad loans and financial losses for lenders.
  • Limited Lending Opportunities: Borrowers with limited credit history or non-traditional income streams are often unfairly excluded from accessing credit.
  • Difficulty Setting Optimal Loan Terms: Without a comprehensive understanding of a borrower’s financial situation, lenders struggle to set appropriate interest rates and loan terms.

How Naadi.ai helps

Naadi.ai addresses these challenges head-on with a next-generation credit underwriting solution. Our advanced Machine Learning models analyze over 160 data points within bank statements, providing a holistic view of borrower behavior.

Naadi.ai goes beyond the basics by analyzing:

Naadi.ai empowers lenders through a comprehensive analysis of borrower behavior. This translates to data-driven decision making with the Fund Flow Score enabling accurate risk assessment for all borrower types. Lenders can expand their reach by identifying creditworthy individuals who may have been overlooked traditionally. Additionally, a deeper understanding of borrower profiles allows for setting fair and responsible interest rates, fostering financial inclusion and responsible lending practices for both lenders and borrowers.

Naadi.ai - Fund Flow Score

A Multi-Dimensional Analysis

Naadi.ai goes beyond basic bank statement analysis to generate the powerful Fund Flow Score. We analyse over 160 transactional features, extracting key financial behaviours to create a holistic view of an applicant’s financial health. This score leverages six core categories to paint a comprehensive picture.





Negative Events


Trend Analysis


Money Management


Cohort Analysis


Activity Level
Going Beyond the Obvious: Analysing What’s Missing

Naadi.ai’s models aren’t limited to the information available within the bank statement. It takes a sophisticated approach by considering what’s missing as well.

Here’s how it works:

  • It identifies transaction categories typically found in similar borrower groups – Cohort Analysis.
  • If these categories are absent from an applicant’s bank statement, it can influence their Fund Flow Score.
  • This approach provides a more nuanced understanding of an applicant’s financial behaviour.
Naadi.ai - Financial Health Report

Unlocking Financial Insights

Financial Health Report transforms raw transactional data into meaningful insights, enabling informed decisions by back-office underwriters in the evaluation of loan applications. The report categories data into four essential buckets, providing a comprehensive view of the applicant’s financial well-being.

Bank Transaction Summary
Bank Transaction Summary
  • Monthly view of cash flow, detailing inflows and outflows.
  • Graphical representation facilitates the assessment of consistency and activity levels.
Income Breakdown
Income Breakdown
  • Enumeration of different sources of income along with the frequency of income.
Spend Analysis
Spend Analysis
  • Categorisation of spending into discretionary, investment, and sustenance expenses.
  • Comparative analysis of spending in relation to income.
Debt Overview
Debt Overview
  • Detailed listing of disbursed loans, including amount, frequency, and repayment terms.

Ready to unlock the future of lending with Hotfoot?

Our cutting-edge solutions are designed to revolutionise the way you approach lending. Don’t miss out on the opportunity to streamline your operations, reduce risk, and boost profitability. Get in touch with us today to discover how our products can transform your lending business. Your success starts with a conversation.

© 2023 Hotfoot Technology Solutions. All Rights Reserved.

Sivarama Subramanian

Trusted Advisor

Sivaram with 25 years+ of experience, is a prominent figure in the UAE and GCC banking sector. His illustrious career includes senior leadership roles at Emirates NBD, Dubai First, Dubai Bank, and Citibank. He also worked with FMCG giants Procter & Gamble and Godrej in India. Sivaram holds prestigious academic credentials as an alumnus of IIT – Madras & IIM – Ahmedabad.

Sivaram’s profound expertise and achievements in retail banking and payments make him an invaluable asset to Hotfoot. Most recently, as EVP & Head of Retail Banking Products at Emirates NBD, he played a key role in integrating two major institutions, creating a leading, profitable banking franchise. His work spanned various sectors, including liabilities, loans, payment cards, and foreign exchange.

Before his tenure at Emirates NBD, Sivaram was instrumental in the founding teams of two banking startups, Dubai First and Dubai Bank, where he successfully launched their retail banking divisions. His initial foray into financial services was as Cards Marketing Director with Citibank, UAE, where he significantly contributed to building a leading cards franchise.

Sivaram’s extensive experience and market insight will be pivotal in steering our strategic direction and execution. His guidance will be particularly beneficial in business strategy, product development, market access, and regulatory frameworks.

Ramas Venkat

Trusted Advisor

With over 25 years in global banking and financial services, Ramas Venkat has an exceptional track record in growing businesses within the Banking and Payments sectors. Currently, Ramas is the co-founder of Karplexus, a boutique financial technology firm that is revolutionizing products and solutions for real-time payments and open banking.

As the former Regional Managing Director of FIS South Asia, Ramas brings invaluable experience from a Fortune 500 company, excelling in corporate strategy, sales, and business development, as well as delivery and operations. Under his leadership, the South Asia region became the fastest-growing international market for FIS.

Ramas has extensive experience working across multiple geographies, from Western Europe to all parts of Asia Pacific, making him a highly sought-after market and solution expert. His wealth of domain expertise and knowledge of market practices add significant value to any conversation.

An engineering graduate from the University of Mysore and an MBA from IIM – Lucknow, Ramas has, for the past three years, shaped strategy and direction at Hotfoot, contributing significantly to its success with his vast experience.

Kapil Jawa

Director, Board Member

Kapil Jawa is a seasoned professional with over 22 years of experience in Banking and Financial Services. Most of his career, over 17 years, was spent at Genpact where he led a large analytics team focused on Banking, Financial Services,and Capital Markets. There, he oversaw a significant portion of the business and had leadership roles in Risk Management, Data Analytics, and Investment Research. Kapil is known for his strategic thinking and ability to build strong client relationships. He has a proven track record of success in scaling operations, developing innovative solutions,and motivating teams.

Nagesh Mandarthi Adiga

Head - Data Science

Nagesh is a highly skilled statistician with a wealth of experience and expertise in the field of data analysis. He holds an Engineering degree and a Ph.D. in Statistics, with a research focus on experimental design. With over 10 years of experience in statistical analysis, including academic research, Nagesh possesses a deep understanding of data analytics and statistical modeling.

As the Head of Data Science, Nagesh plays a pivotal role in empowering lenders with advanced analytics and data-driven insights. His expertise has been instrumental in developing personalized experiences for consumers, identifying responsible gameplay, and prioritizing product innovation. With an affinity for hyper-personalization, Nagesh advocates the use of ML techniques to enhance user experiences. Nagesh’s journey also includes significant work at renowned organizations such as Games24x7, Razorthink Technologies, and PayPal, where he contributed to the development of fraud detection models, credit risk assessments, and deep learning models for product innovation.

Nagesh’s Ph.D. work involved experimental design and statistical consulting, leading to published papers in both statistical and engineering (nano technology) journals. His specialties encompass a wide range of areas, including credit risk,  fraud detection, consumer behaviour modeling and product innovation. He holds an impressive academic background, having studied at prestigious institutes like Georgia Institute of Technology, ISI Kolkata, and NITK Surathkal. In his professional journey, Nagesh has demonstrated excellence in delivering machine learning models that impact the financial sector positively. His contributions include credit risk and fraud detection models that significantly influenced company bottom lines. With a profound understanding of consumer behavior, Nagesh leverages exogenous consumer information to optimize product experiences and maximize business outcomes.

In addition to his statistical and analytical prowess, Nagesh enjoys exploring other interests like fast math, Vedic mathematics, badminton, and learning spoken languages. His diverse skill set and commitment to delivering data-driven solutions make him an invaluable asset to our organization.

Hitesh Bhanu

Senior Vice President - HR

Hitesh is a seasoned banker with over 20 years of experience in retail branch banking, currency chest management, and ATM operations. He has worked with top private sector banks including HDFC, ICICI, and Axis. Hitesh holds an honors degree and a Master’s degree in finance. With his extensive expertise in the banking industry, he brings a wealth of knowledge and experience to his role.

Arpit Kumar Sharma


Arpit is a Banking Technology expert with over 16 years of rich experience. In his career, he focused on technological advancement and implementing IT as a key enabler in the banking sector. His valuable contribution to the IT Sector was duly acknowledged and he was awarded with the Best IT Head award in 2016 by Banking frontiers . He began his career with Nelito System Limited ( TCS Subsidiary) and held various leadership positions throughout his career, including his last stint as Vice President (IT) – AU Small Finance Bank , Deputy Vice President (IT) Bandhan Bank, Head IT Shivalik Small Finance Bank formerly known as Shivalik Mercantile Cooperative Bank Ltd. He holds a Bachelor degree in Computer engineering.

Raja Reddy

Head of Delivery

Raja Reddy comes with 17+ years of hard-core experience in Implementation and System Support, his core area of interest includes Implementation of LOS, LMS, TCS BaNCS (For Capital Markets), and Customer Mobile App. He has experience in the Capital Markets, Asset Management, and Financial Services Domain.

Raja has been a part of organizations such as Adani Capital, Axis Securities, Thomson Reuters, AllianceBernstein and BSE IT to name a few. His Techno-Functional experience not only equips him in understanding client’s needs and requirements but also fulfilling them with the best available solution and support. He is good at implementing integrations with any third-party systems seamlessly.

Sandeep Vellarikkat

Head of Alliances & Innovation

Sandeep Vellarikkat, our Head of Alliances & Innovation, is a seasoned professional with over 20 years of experience in the field. As a digital evangelist and a PMP certified executive management professional, Sandeep has demonstrated his expertise in setting up product policies, processes, and operational frameworks for businesses.

Throughout his career, Sandeep has had the opportunity to travel extensively across the country, allowing him to interact with key stakeholders in the retail consumer finance market. This exposure has provided him with a deep understanding of the business drivers, market forces, competition, and regulatory framework impacting the retail and consumer finance sector. His insights and knowledge have been instrumental in developing successful go-to-market strategies, driving business line growth, and implementing effective risk management strategies.

Sandeep has worked with reputable institutions where he has made significant contributions to the establishment of retail loan products, including two-wheeler loans, used car loans, loyalty programs, and consumer durables financing. His ability to design and execute innovative strategies has played a crucial role in the success of these product offerings.

Outside of work, Sandeep enjoys spending time with his family and friends, engaging in short travels, interesting conversations, and indulging in his love for music and movies. His diverse interests and experiences contribute to his well-rounded perspective and creative thinking in driving alliances and fostering innovation within our organization.

Vivek Naidu

Founder & CEO

Vivek Naidu, a first-generation entrepreneur, is the driving force behind Hotfoot’s mission to revolutionize the way people access loans. With a profound vision and determination, Vivek embarked on this entrepreneurial journey, drawing on his 15 years of invaluable experience in the realms of Banking and Information Technology.

Throughout his career, Vivek has held pivotal roles with esteemed institutions such as Citibank and Barclays, gaining extensive expertise in Banking Sales, Credit Evaluation, Score Based Decisioning, Digitization, and Automation. His deep understanding of these domains enables him to shape Hotfoot’s platform, enhancing the borrowing experience and addressing crucial aspects like financial inclusion, catering to new-to-credit individuals, and leveraging surrogates and additional data for lending decisions.

At the core of Vivek’s leadership philosophy is an unwavering passion for customer service. He firmly believes that personalized attention and exceptional customer experiences are key differentiators and powerful competitive advantages for any company. With his dedicated team and employees, Vivek strives to create an environment where customers receive the utmost care and attention, setting Hotfoot apart in the industry.

Vivek’s vast experience and extensive network have paved the way for Hotfoot’s success, driving innovation and pushing the boundaries of what is possible in the lending landscape. His entrepreneurial spirit, coupled with his relentless pursuit of customer-centric solutions, positions Hotfoot as a trusted partner in the lending industry.

Under Vivek’s guidance, Hotfoot is poised to revolutionize the lending landscape, empower individuals with convenient access to loans, and redefine the standards of personalized customer service. With a strong focus on innovation, financial inclusion, and unparalleled customer experiences, Vivek and his team are reshaping the future of lending.

Harshal Vora

Head of Domain & Commercials

Harshal Vora, our Head of Domain & Commercials, brings with him over 18 years of extensive experience in the BFSI (Banking, Financial Services, and Insurance) industry. Having worked with prominent organizations like L&T Financial Services and Adani Capital, Harshal has played a pivotal role in shaping the retail finance business and driving growth.

Throughout his career, Harshal has made significant contributions across various domains, including product development, operations, business strategy, collections, PMO (Project Management Office), HR, and finance. This diverse background has equipped him with a holistic understanding of the industry and positioned him as a go-to person for solutioning and addressing complex challenges.

Harshal’s expertise and knowledge have earned him a reputation as a trusted advisor and a valuable resource within the organization. His ability to navigate different facets of the business and provide strategic insights makes him an invaluable asset to our team.

GV Krishnan

Director of Delivery

G V Krishnan, brings a wealth of experience in software design and development spanning over 20 years. With a strong background in product development, talent management, and strategy, Krishnan has a deep understanding of the intricacies involved in delivering successful software solutions.

Krishnan is widely recognized as an expert in architecture assessments and re-architecting paths for digital modernization. He has a keen interest and expertise in emerging technologies such as mobility, IoT, and public clouds, enabling him to guide our teams towards innovative and cutting-edge solutions.

Passionate about delivering solutions that are not only innovative but also process-oriented and fit for purpose, Krishnan continuously seeks to collaborate with the best-in-class software teams. His commitment to excellence and his ability to drive successful project outcomes have earned him lead roles in technology and project management for global clients in industries such as Communication, Energy, and Base Metal Commodities.

Krishnan joined Hotfoot in 2019, bringing his extensive experience and expertise to our organization. With his strategic mindset and hands-on approach, he plays a crucial role in ensuring the successful delivery of projects and driving the growth and success of our company.

Vishnupriya Ranganathan

Head of Products & Data Intelligence

Vishnupriya Ranganathan is a seasoned Product Leader in the Fintech industry with a remarkable career spanning over 13 years. She has been at the forefront of developing innovative financial solutions tailored to the needs of Micro, Small, and Medium Enterprises (MSMEs). As a customer champion, Vishnupriya has played a vital role in launching next-generation lending products that specifically cater to the underserved MSME market.

With a deep understanding of Artificial Intelligence (AI) and Machine Learning (ML) technologies, Vishnupriya has been instrumental in creating cutting-edge products that revolutionize lending for MSMEs. Her expertise in leveraging Fintech solutions has empowered businesses to navigate challenging economic conditions and achieve sustainable growth. As a skilled Product Manager, she has effectively utilized data insights to drive customer-centric product development, ensuring that the unique financial needs of MSMEs are met.

Before joining the team, Vishnupriya held key positions at prominent companies such as PayPal and FICO, where she honed her expertise in the Fintech industry. Her diverse experience has equipped her with the knowledge and insights needed to drive innovation and streamline lending processes, ultimately making them more efficient and cost-effective. Vishnupriya’s contribution to the field has been invaluable, and her passion for creating impactful solutions continues to propel the industry forward.

Rajesh Venkatesan

Co-Founder & CTO

With over 20 years of experience, Rajesh is a passionate advocate for technology and its applications. He began his journey in the technology industry by building products and platforms and played a key role in driving technology adoption across teams.

Rajesh’s expertise lies in developing intellectual properties that generate non-linear revenue in the IT services industry. He has successfully architected platforms that integrate various components, including cloud flexibility, global compliance requirements (such as PCI, HIPAA, and DPA), open-source technologies, and existing enterprise technology investments. His contributions have led to transformative initiatives for multiple Fortune 500 customers across different domains. Despite his leadership role, Rajesh remains actively involved in design and coding, ensuring that the products his team builds make a meaningful difference in people’s lives.

As a first-generation entrepreneur, Rajesh holds four patents in product, platform, and cloud technologies, demonstrating his innovative thinking and problem-solving abilities. He is TOGAF certified and has a keen interest in enterprise architecture and transformational programs. Additionally, Rajesh is a certified AWS Architect with extensive experience in cloud architecture, having spent nearly a decade exploring and implementing cloud solutions. He has also shared his expertise on cloud architecture in public forums.

Rajesh firmly believes that the financial services industry is on the cusp of experiencing the best of digital and analytics capabilities. He recognizes the need for customer-focused solutions in the lending industry, which is still largely reliant on paper-based processes and inward-focused systems. With this vision in mind, Rajesh aims to build Hotfoot Technology Solutions as a customer-oriented company.

Outside of work, Rajesh enjoys spending time with his daughter and has a passion for travel. He finds great value in understanding different cultures and lifestyles. Rajesh holds a Master’s degree in Computer Applications, further solidifying his technical expertise and knowledge.

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