Designed to transform the lending landscape

With Hotfoot’s comprehensive range of products and robust platform, businesses can revolutionize their lending operations, achieve cost savings, improve compliance, and stay ahead in the dynamic financial industry.

One Platform. Multiple Solutions.

Add-Ons

Extend the power of Rapid.ai

Explore Hotfoot's suite of integrated solutions for a seamless loan processing experience.

Rapid.ai is a Loan Origination Solution based on an agile low-code platform that revolutionises the processing and approval of retail loans. With Rapid.ai, you can expect reduced turnaround time, from days to minutes, ensuring swift loan processing. Our platform offers a single window delivery of an integrated solution, streamlining the loan management process. Experience the power of Rapid.ai and witness the transformation in retail loan processing.

Business Rule Engine

Rapid incorporates a fully integrated, ready-to-deploy Business Rule Engine (BRE) with pre-configured rule sets for multiple products. This powerful engine enables automated decision-making based on predefined rules, ensuring consistent and efficient loan processing.

Report Micro Services

Automated report generation, bespoke reporting, and scheduled reports for MIS, Essential templates like Sanction Letters and LOD. This enhances decision-making and operational efficiency.

Digital Document Management

Rapid integrates document handling capabilities with workflow and cloud storage. This seamless integration allows for efficient document management, reducing manual errors, improving data accuracy, and enhancing overall productivity.

Notification System

Rapid supports multi-method notifications, enabling seamless communication with internal and external stakeholders. Stay updated with real-time notifications, ensuring efficient collaboration and timely actions.

Query Module

Rapid’s query module is stage agnostic, enabling communication without the need to move the application between stages. This eliminates the reliance on emails, streamlines communication channels, and improves process efficiency.

Multi Form Factor

Users can conveniently access Rapid from their preferred devices, providing flexibility and convenience in their workflow. This enables users to stay productive and connected regardless of their location or device preference.

Workflow Engine
Business Rule Engine
Report Microservices
Third-Party Integrations
Multi Form Factor
Multi Bureau Integration
Real-Time Data Sync
Query Module
Zero Data Entry
Notification System
Digital Document Management
01/
Platform capable of handling both secured and unsecured loans
02/
Single window delivery of an Integrated Platform
03/
Domain and technology expertise are offered as a marriage
04/
Business process consulting is integral within delivery
05/
Continuous focus on research and innovation

Rapid.ai is a comprehensive product that seamlessly integrates origination, decisioning, digital documentation and disbursement processes. With a focus on streamlining workflows, reducing complexity, and enhancing efficiency, Rapid.ai empowers organisations to concentrate on their core business activities. Experience a streamlined lending journey with Rapid.ai, enabling you to maximise productivity and achieve optimal results.

WiseEngine (BRE)

  • Independent Modular Architecture for various Loan Products

  • Independent streamlined workflow for each LOS enabling automated decision-making

  • On Demand Integrations & Services

  • Build-Operate-Transfer approach, we gather program requirements, configure the BRE, and simplify processes, allowing you to streamline operations with WiseEngine.

Business Rule Engine capable of handling workflows of various LOS Products.
On-demand Integration and Services
Custom Built BRE, based on your requirements
Image is captured using mobile
ML Based image processing and auto verification using APIs
Form is auto filled with verified data, along with eligibility checks.

Zero Data Entry

  • Fully automated onboarding

  • No manual data entry, the sales agent doesn't have to manually input any data

  • ML-based image recognition

  • API integrations for automated verification

  • Instant Go/No-Go decisions

Rapid.ai Add-Ons

Enhance Your Loan Management Experience.

Explore our range of Add-Ons designed to augment and streamline your loan management process. From lead management to file tracking and management, these add-ons offer specialised functionalities to boost efficiency and productivity.

Generate
Engage
Convert
Lead Management

Accelerating Sales Growth and Efficiency

Rapid.ai Lead Management is a comprehensive solution designed to streamline the lead generation, engagement, and conversion process. With its powerful features, it empowers businesses to generate, engage, and convert leads more effectively, leading to faster sales growth. The main functions of Lead Management is to Generate leads, Engage prospective leads and Convert.

Here’s how Rapid.ai Lead Management can benefit your organization:

  1. Generate: Rapid.ai Lead Management simplifies lead generation by providing tools to capture and disseminate leads effortlessly. You can efficiently collect leads from various sources and ensure their seamless integration into the system. This enables your sales team to have a constant inflow of potential customers, driving business growth.

  2. Engage: Engaging and nurturing leads is crucial for successful conversions. Rapid.ai Lead Management helps you enrich your prospect base through effective communication strategies. You can leverage the platform to send personalized messages, follow-ups, and targeted campaigns, ensuring that your leads stay engaged and interested in your offerings.

  3. Integration with LOS: Seamlessly transfers the leads to the Rapid.ai Loan Origination System (LOS) for fulfillment.

  4. Convert: Improving sales efficiency and conversion rates is a key focus of Rapid.ai Lead Management. The platform offers features and functionalities that enhance the sales process, enabling your team to prioritize leads, track interactions, and effectively move leads through the sales pipeline. By streamlining and optimizing the conversion process, you can achieve faster sales growth and revenue generation.

Real-time Dashboards for Stakeholders: In addition to lead management capabilities, Rapid.ai Lead Management provides real-time dashboards with drill-down capabilities. These dashboards offer stakeholders quick access to key metrics and performance indicators. With easy-to-understand visualizations, stakeholders can gain valuable insights and make informed decisions promptly. Whether it’s monitoring lead generation, tracking engagement activities, or assessing conversion rates, the real-time dashboards empower stakeholders with the information they need for quick decision-making.

Experience the power of Rapid.ai Lead Management and drive your sales growth to new heights. From lead generation to conversion, Rapid.ai Lead Management simplifies and optimises the entire lead management process, allowing your business to thrive.

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Customisable Application Forms
BRE Runs and KYC Validation
On-screen Eligibility and Offers
Digital Channels

Seamless Integration and Tracking​

Rapid.ai Digital Channels provide a seamless integration for all leads, whether they come through Direct Selling Agents, Business Correspondents, Fintech Platforms, Internet Banking, Mobile Applications, or the Website. With our advanced technology, we bring these leads into Rapid.ai Loan Origination System (LOS) after performing validation checks for new customers and running the Business Rule Engine (BRE) to determine eligibility.

Key Features of Rapid.ai Digital Channels:

  1. Real-time Application Tracking: Stay updated on the progress of applications in real-time. Our Digital Channels offer a tracking mechanism that allows you to monitor the status of applications at every stage of the loan processing journey. From submission to approval, you and the applicant can track the progress effortlessly.

  2. Instant On-screen Eligibility and Offers: Empower your customers with instant eligibility checks and personalised loan offers.

Our Digital Channels provide an on-screen eligibility assessment, allowing customers to know their loan eligibility instantly. This feature enhances the customer experience and enables them to make informed decisions quickly.

With Rapid.ai Digital Channels, you can seamlessly integrate leads from various digital touchpoints and ensure a smooth transition into the loan origination process. Real-time application tracking and instant on-screen eligibility assessments enhance efficiency and provide a superior customer experience.

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Vendor Ecosystem Onboarding

Seamless Vendor Onboarding from KYC to Vendor Code Creation

Rapid.ai Vendor Ecosystem Onboarding simplifies and streamlines the process of onboarding various stakeholders, including Business Correspondents, DSAs, Connectors, Dealers, FI Vendors, Technical Vendors, RCU Vendors, and Legal Vendors. From KYC verification to vendor code creation, our platform ensures a seamless and hassle-free onboarding experience.

Key Steps in the Vendor Ecosystem Onboarding Process:

  1. Initiation: The onboarding process begins with the initiation of vendor onboarding requests. Stakeholders can submit the necessary information and documentation required for KYC verification.

  2. Verification: The provided information and documents undergo thorough verification to ensure compliance with regulatory requirements and internal policies. Our system performs the necessary checks and validations to ensure accuracy and authenticity.

  3. Checker: A designated checker reviews the verified information and documents, conducting additional checks if necessary. This step ensures the accuracy and completeness of the onboarding process.

  4. Decision: Based on the verification and checker’s review, a decision is made regarding the vendor’s onboarding. This decision can include approval, rejection, or additional requirements for further processing.

  5. Vendor Code Creation: Upon approval, the vendor code is created in the system, enabling seamless identification and tracking of the vendor throughout the ecosystem. This step streamlines vendor management and enhances operational efficiency.

  6. Transaction Monitoring and Invoice Creation: Once the vendor is onboarded, the Rapid.ai platform enables transaction monitoring and invoice creation for seamless financial processes and accurate record-keeping.

With Rapid.ai Vendor Ecosystem Onboarding, you can achieve zero data entry and automate the onboarding process for various stakeholders. By integrating KYC verification, vendor code creation, and transaction monitoring, our platform ensures a smooth and efficient onboarding experience, reducing manual efforts and enhancing operational effectiveness.

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File Tracking and Management System

Streamlined File Tracking and Management with Rapid.ai

Rapid.ai’s File Tracking and Management System is designed to streamline the process of tracking, storing and managing loan-related documents, ensuring seamless communication and efficient handling of files throughout the loan lifecycle.

Key Features and Benefits:

  1. File Management: All Loan related documents starting from Know Your Customer(KYC) to Over-the-Counter (OTC) documents and Post-Disbursement documents (PDD) are are securely relayed to the Branch and Head Offices for processing and safely stored through Rapid.ai File Management – Document Tracker, while also maintaining traceabilty.

  2. Document Tracker: The Document Tracker component receives and manages the flow of documents. It handles the sending of documents  to the Regional Center, Head Office, and Storage Warehouses, ensuring proper distribution and storage of loan-related documents. The Document Tracker also continuously  monitors the status of the  KYC. As the status changes, the system looks for the Over-the-Counter (OTC) documents and Post-Disbursement documents (PDD) to process and store.

  3. Real-time Tracking and Feedback: Throughout the file tracking and management process, Rapid.ai provides constant tracking updates and feedback. This ensures transparency, enables stakeholders to stay informed about the progress of documents, and allows for timely actions and decision-making.

By leveraging Rapid.ai’s File Tracking and Management System, you can ensure seamless coordination, effective communication, and efficient handling of loan-related documents. The system enables real-time tracking, reduces manual efforts, and enhances the overall efficiency and productivity of your loan processing operations.

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Rapid Plus

The Ultimate Solution for Microfinancing

RAPID Plus revolutionizes the microfinance industry by combining the capabilities of JLG (Joint Liability Group) lending and cross-selling into a single, powerful platform. With RAPID Plus, microfinance institutions can provide a comprehensive and convenient solution to their clients while improving productivity and reducing costs.

Here are the key functions enabled by Rapid Plus:

Sourcing

  • JLG Loans: Facilitate group-based loans where members of a Joint Liability Group collectively guarantee repayment.
  • Pre-Approved Loans: Offer pre-approved loan products to eligible clients based on their creditworthiness and repayment history.
  • Individual Loans: Provide individual loan products tailored to the specific needs of clients outside of JLG structures.

Collections

  • Cash Limit Management: Monitor and manage cash limits for efficient fund disbursement and collection.
  • Online Payments: Enable clients to make loan repayments and other transactions conveniently through online platforms.
  • Center/Member Receipts: Issue receipts for loan repayments and other transactions at the center and member level.
  • Promise to Pay: Record and track client commitments to repay loans within specified timelines.

Cross Sell

  • Savings Account: Offer savings accounts to encourage clients to save money and build financial stability.
  • Current Account: Provide current accounts for clients who need frequent access to funds for business purposes.
  • Fixed Deposit: Offer fixed deposit accounts to help clients earn interest on their savings over a specified period.
  • Recurring Deposit: Provide recurring deposit accounts to encourage clients to save regularly for future financial goals.
  • Insurance: Offer insurance products to protect clients and their families from unforeseen events and provide financial security.

Rapid Plus by Rapid.ai provides microfinance institutions with a comprehensive platform that enhances efficiency, expands service offerings, and improves client satisfaction through integrated JLG lending, streamlined collections, and extensive cross-selling capabilities.

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Rapid DIY

Empowering Customers with Self-Service Loan Management

Rapid DIY is a game-changing solution that puts customers in control of their loan journey, offering a range of functions and features to meet their needs. With Rapid DIY, customers can effortlessly avail loans, manage their existing loans, and explore cross-selling opportunities.

Here are the key functions enabled by Rapid DIY:

  1. Availing Loans: Rapid DIY provides a seamless experience for customers looking to avail loans. Whether they are new to the bank or existing customers, they can easily apply for various types of loans, including balance transfers, pre-approved loans, and fresh loans.

  2. Manage Loan: With Rapid DIY, customers have full visibility and control over their loans. They can view loan details, access their repayment schedule, and even initiate foreclosure payments. Additionally, customers have the flexibility to make part-prepayment of their EMIs, ensuring greater financial convenience.

  3. Manage Services: Rapid DIY empowers customers to update their contact details and KYC information conveniently. They can also submit service requests for any loan-related inquiries or requests for statements of account (SOA) and interest certificates.

  4. Cross-Sell: Rapid DIY goes beyond loan management by offering cross-selling opportunities. Customers can explore and avail insurance products, as well as discover other loan and liability products that suit their financial needs, all within the same platform.

Rapid DIY enables customers to take charge of their loan experience, providing a user-friendly interface and seamless functionality. By embracing self-service capabilities, customers can save time, improve convenience, and have greater control over their financial journey.

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Digital Lending

Digital Lending Reinvented

Rapid.ai’s Digital Lending add-on empowers you to go beyond traditional credit scores and unlock capital for a wider range of borrowers, particularly MSMEs.

Data Driven Decisions: Unlocking Capital for MSMEs

  • Data-Driven Decision Engine: Utilize AI/ML models, scorecards, and profile-based lending to enhance accuracy and efficiency in loan decisions.
  • Fully Automated End-to-End Journey: Streamline the loan application and approval process for personal and merchant loans, reducing wait times and paperwork.

  • Transaction Monitoring: Gain valuable insights through real-time funnel analysis and comprehensive transaction data.

  • Seamless API Integrations: Ensure smooth functionality with robust observability and self-healing API integrations.

  • Customer Configurable Repayment: Facilitate closed-loop working capital management with configurable repayment options.

Rapid.ai’s Digital Lending solution empowers financial institutions to embrace a future of efficient, data-driven lending, where MSMEs and other borrowers can access capital quickly and transparently.

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Co-Lending

Powering Partnerships, Simplifying Processes.

Leveraging Hotfoot’s expertise, Rapid.ai delivers innovative Co-Lending solutions that foster win-win partnerships. The platform streamlines workflows, ensures regulatory compliance (CLM1 & CLM2), and enhances the customer experience.

Key Features for Streamlined Collaboration

  • Information Sharing via APIs: Rapid provides pre-defined screens or APIs for seamless co-lender collaboration. Co-lenders have the flexibility to use Rapid’s system for end-to-end processes or integrate data into their existing systems. APIs enable information exchange between Rapid and co-lenders, facilitating native system processing.

  • Multi-Tenant BRE: Rapid configures credit policies for multiple lenders, ensuring accurate decision-making. This approach avoids unnecessary back-and-forth between co-lending entities, leading to smoother workflows and faster Turnaround Time (TAT).

  • File Upload/Download: Facilitates batch processing for scenarios where APIs are not available in the co-lender’s system. This feature streamlines information sharing through convenient file upload/download capabilities.

  • Document Generation: Automates the generation of crucial documents such as Sanction Letters and Tripartite Agreements for each co-lending partnership.

  • Disbursement: Initiates multiple schedules for Loan Creation and Escrow Management, ensuring efficient and timely disbursement processes.

Rapid.ai’s Co-Lending solutions empower financial institutions to collaborate effectively, streamline processes, and deliver enhanced customer experiences through advanced technological integrations and regulatory compliance.

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Platform

Unlock the potential of your business with Rapid.ai Platform, an integrated and low-code solution that revolutionizes the way you operate. From digital onboarding to decision automation and document digitalization, our platform offers a comprehensive suite of tools to streamline your processes and enhance productivity.

The backend that Empowers Digital Transformation

Rapid.ai Platform is built on a current generation microservices-based architecture, providing long-term adaptability. It offers an out-of-the-box technology stack, clean REST/JSON interfaces, and smaller granular responsibility for optimized scalability. The platform supports cloud deployment, high modularity, and distributed global deployment. It ensures high availability, scalability, reliable storage, and processing. With de-coupled services, it offers flexibility and efficient management of critical components. Rapid.ai Platform is a robust, secure, and scalable solution for digital transformation and business growth.

User Experience

Data

Machine Learning Models

Security

Key Highlights of the Rapid.ai Platform

Rapid.ai Workflow - Activitii BPM

  • Using Activity Engine, workflows navigate using standard BPMN task movement.
  • The platform constructs workflows, assembles & triggers each workflow based on events.
  • Hierarchy Movements are configurations that allow infinite levels by configuration.

Rapid.ai Business Rule Engine

  • Pre-Built Domain Models and Utility functions specific to Loan Decisioning.
  • Supports – Excel Driven Rules and dynamic variables, dynamic object creation and injection.
  • Define Policy Deviations and Hard Stops within the same rule set.

Rapid.ai Android Framework

  • User Defined Fields: addition of dynamic fields without a code change.
  • User Defined Screens: change the entire screen for specific screens without a Code change.
  • Offline Capability: Ability to perform pre-defined activities independent of network availability.

Scalable Architecture

  • Microservices structure enables Individual component scaling depending on Business needs
  • Horizontal scalability (Demand based scaling)
  • Predefined archival process ensuring.

Rapid.ai Web Framework

  • Multi Form factor: allows the user to access the web interface across Form Factors.
  • User Defined Fields: addition of dynamic fields without a code change.
  • User Defined Screens: change the entire screen for specific screens without a Code change.

Discover the exceptional advantages of Hotfoot’s Rapid.ai platform. From accelerated process transformation and cost savings to enhanced customer experiences and improved productivity, Rapid.ai offers a comprehensive solution that revolutionizes loan processing. With its robust compliance measures, streamlined workflows, and seamless digitization, Rapid.ai empowers businesses to achieve operational excellence and deliver exceptional results.

Streamlined Automation for Enhanced Efficiency

With a high percentage of automation across different modules and workflows, Rapid.ai eliminates manual tasks, reduces turnaround time, and minimises the risk of errors. The automation percentage for various processes within Rapid.ai is as follows:

Overall Automation Percentage
80%
Lead Creation

Lead Creation

Automation 95%
Application

Application

Automation 80%
Financial Approval

Financial Approval

Automation 80%
Legal

Legal

Automation 90%
Valuation

Valuation

Automation 80%
FI

FI

Automation 80%
RCU

RCU

Automation 70%
Final Approval

Final Approval

Automation 80%
Pricing

Pricing

Automation 95%
PSD Sales

PSD Sales

Automation 80%
PSD - Credit

PSD - Credit

Automation 70%
Branch Operations

Branch Operations

Automation 60%
HO Operations

HO Operations

Automation 80%

Platform Differentiators

Rapid.ai Platform

LOS

BPM & DMS

Workflow

Product based workflow configuration possible.

Ecosystem Integrations

Micro-services architecture allows unlimited Integrations without a pre-requisite for an ESB.

WiseEngine (Business Rule Engine)

Fully integrated, Ready to deploy BRE with pre-configured rules sets for multiple products.

Mobility

Seamless sync between mobility and web with product antl role specific Ul.

Dedupe Engine

Proprietary Dedupe Engine capable of showing 100K records in 1 second for probabilistic and deterministic search.

Multi Bureau

Pre-configured Multi Bureau connector at platform level.

Document Management System

Document handling integrated with workflow and cloud storage.

Query Module

Stage agnostic, enabling communication without moving the application between stages and eliminating emails.

Notifications

Supports multi method notification to internal and external stakeholders.

Report Microservices

100% Digitalization of documents. All are pre-generated, pre-filled and stored.

How can we help in driving Process and Solution Excellence?

Our tailored solutions are designed to empower organizations across diverse sectors, including banks, non-banking financial institutions (NBFI’s) and lending institutions. By leveraging our expertise, businesses can achieve their financial goals, elevate customer experiences, and spearhead digital innovation.

We offer Solutions for the following Products:

Ready to unlock the future of lending with Hotfoot?

Our cutting-edge solutions are designed to revolutionise the way you approach lending. Don’t miss out on the opportunity to streamline your operations, reduce risk, and boost profitability. Get in touch with us today to discover how our products can transform your lending business. Your success starts with a conversation.

Sivarama Subramanian

Trusted Advisor

Sivaram with 25 years+ of experience, is a prominent figure in the UAE and GCC banking sector. His illustrious career includes senior leadership roles at Emirates NBD, Dubai First, Dubai Bank, and Citibank. He also worked with FMCG giants Procter & Gamble and Godrej in India. Sivaram holds prestigious academic credentials as an alumnus of IIT – Madras & IIM – Ahmedabad.

Sivaram’s profound expertise and achievements in retail banking and payments make him an invaluable asset to Hotfoot. Most recently, as EVP & Head of Retail Banking Products at Emirates NBD, he played a key role in integrating two major institutions, creating a leading, profitable banking franchise. His work spanned various sectors, including liabilities, loans, payment cards, and foreign exchange.

Before his tenure at Emirates NBD, Sivaram was instrumental in the founding teams of two banking startups, Dubai First and Dubai Bank, where he successfully launched their retail banking divisions. His initial foray into financial services was as Cards Marketing Director with Citibank, UAE, where he significantly contributed to building a leading cards franchise.

Sivaram’s extensive experience and market insight will be pivotal in steering our strategic direction and execution. His guidance will be particularly beneficial in business strategy, product development, market access, and regulatory frameworks.

Ramas Venkat

Trusted Advisor

With over 25 years in global banking and financial services, Ramas Venkat has an exceptional track record in growing businesses within the Banking and Payments sectors. Currently, Ramas is the co-founder of Karplexus, a boutique financial technology firm that is revolutionizing products and solutions for real-time payments and open banking.

As the former Regional Managing Director of FIS South Asia, Ramas brings invaluable experience from a Fortune 500 company, excelling in corporate strategy, sales, and business development, as well as delivery and operations. Under his leadership, the South Asia region became the fastest-growing international market for FIS.

Ramas has extensive experience working across multiple geographies, from Western Europe to all parts of Asia Pacific, making him a highly sought-after market and solution expert. His wealth of domain expertise and knowledge of market practices add significant value to any conversation.

An engineering graduate from the University of Mysore and an MBA from IIM – Lucknow, Ramas has, for the past three years, shaped strategy and direction at Hotfoot, contributing significantly to its success with his vast experience.

Kapil Jawa

Director, Board Member

Kapil Jawa is a seasoned professional with over 22 years of experience in Banking and Financial Services. Most of his career, over 17 years, was spent at Genpact where he led a large analytics team focused on Banking, Financial Services,and Capital Markets. There, he oversaw a significant portion of the business and had leadership roles in Risk Management, Data Analytics, and Investment Research. Kapil is known for his strategic thinking and ability to build strong client relationships. He has a proven track record of success in scaling operations, developing innovative solutions,and motivating teams.

Nagesh Mandarthi Adiga

Head - Data Science

Nagesh is a highly skilled statistician with a wealth of experience and expertise in the field of data analysis. He holds an Engineering degree and a Ph.D. in Statistics, with a research focus on experimental design. With over 10 years of experience in statistical analysis, including academic research, Nagesh possesses a deep understanding of data analytics and statistical modeling.

As the Head of Data Science, Nagesh plays a pivotal role in empowering lenders with advanced analytics and data-driven insights. His expertise has been instrumental in developing personalized experiences for consumers, identifying responsible gameplay, and prioritizing product innovation. With an affinity for hyper-personalization, Nagesh advocates the use of ML techniques to enhance user experiences. Nagesh’s journey also includes significant work at renowned organizations such as Games24x7, Razorthink Technologies, and PayPal, where he contributed to the development of fraud detection models, credit risk assessments, and deep learning models for product innovation.

Nagesh’s Ph.D. work involved experimental design and statistical consulting, leading to published papers in both statistical and engineering (nano technology) journals. His specialties encompass a wide range of areas, including credit risk,  fraud detection, consumer behaviour modeling and product innovation. He holds an impressive academic background, having studied at prestigious institutes like Georgia Institute of Technology, ISI Kolkata, and NITK Surathkal. In his professional journey, Nagesh has demonstrated excellence in delivering machine learning models that impact the financial sector positively. His contributions include credit risk and fraud detection models that significantly influenced company bottom lines. With a profound understanding of consumer behavior, Nagesh leverages exogenous consumer information to optimize product experiences and maximize business outcomes.

In addition to his statistical and analytical prowess, Nagesh enjoys exploring other interests like fast math, Vedic mathematics, badminton, and learning spoken languages. His diverse skill set and commitment to delivering data-driven solutions make him an invaluable asset to our organization.

Hitesh Bhanu

Senior Vice President - HR

Hitesh is a seasoned banker with over 20 years of experience in retail branch banking, currency chest management, and ATM operations. He has worked with top private sector banks including HDFC, ICICI, and Axis. Hitesh holds an honors degree and a Master’s degree in finance. With his extensive expertise in the banking industry, he brings a wealth of knowledge and experience to his role.

Arpit Kumar Sharma

Director

Arpit is a Banking Technology expert with over 16 years of rich experience. In his career, he focused on technological advancement and implementing IT as a key enabler in the banking sector. His valuable contribution to the IT Sector was duly acknowledged and he was awarded with the Best IT Head award in 2016 by Banking frontiers . He began his career with Nelito System Limited ( TCS Subsidiary) and held various leadership positions throughout his career, including his last stint as Vice President (IT) – AU Small Finance Bank , Deputy Vice President (IT) Bandhan Bank, Head IT Shivalik Small Finance Bank formerly known as Shivalik Mercantile Cooperative Bank Ltd. He holds a Bachelor degree in Computer engineering.

Raja Reddy

Head of Delivery

Raja Reddy comes with 17+ years of hard-core experience in Implementation and System Support, his core area of interest includes Implementation of LOS, LMS, TCS BaNCS (For Capital Markets), and Customer Mobile App. He has experience in the Capital Markets, Asset Management, and Financial Services Domain.



Raja has been a part of organizations such as Adani Capital, Axis Securities, Thomson Reuters, AllianceBernstein and BSE IT to name a few. His Techno-Functional experience not only equips him in understanding client’s needs and requirements but also fulfilling them with the best available solution and support. He is good at implementing integrations with any third-party systems seamlessly.

Sandeep Vellarikkat

Head of Alliances & Innovation

Sandeep Vellarikkat, our Head of Alliances & Innovation, is a seasoned professional with over 20 years of experience in the field. As a digital evangelist and a PMP certified executive management professional, Sandeep has demonstrated his expertise in setting up product policies, processes, and operational frameworks for businesses.

Throughout his career, Sandeep has had the opportunity to travel extensively across the country, allowing him to interact with key stakeholders in the retail consumer finance market. This exposure has provided him with a deep understanding of the business drivers, market forces, competition, and regulatory framework impacting the retail and consumer finance sector. His insights and knowledge have been instrumental in developing successful go-to-market strategies, driving business line growth, and implementing effective risk management strategies.

Sandeep has worked with reputable institutions where he has made significant contributions to the establishment of retail loan products, including two-wheeler loans, used car loans, loyalty programs, and consumer durables financing. His ability to design and execute innovative strategies has played a crucial role in the success of these product offerings.

Outside of work, Sandeep enjoys spending time with his family and friends, engaging in short travels, interesting conversations, and indulging in his love for music and movies. His diverse interests and experiences contribute to his well-rounded perspective and creative thinking in driving alliances and fostering innovation within our organization.

Vivek Naidu

Founder & CEO

Vivek Naidu, a first-generation entrepreneur, is the driving force behind Hotfoot’s mission to revolutionize the way people access loans. With a profound vision and determination, Vivek embarked on this entrepreneurial journey, drawing on his 15 years of invaluable experience in the realms of Banking and Information Technology.

Throughout his career, Vivek has held pivotal roles with esteemed institutions such as Citibank and Barclays, gaining extensive expertise in Banking Sales, Credit Evaluation, Score Based Decisioning, Digitization, and Automation. His deep understanding of these domains enables him to shape Hotfoot’s platform, enhancing the borrowing experience and addressing crucial aspects like financial inclusion, catering to new-to-credit individuals, and leveraging surrogates and additional data for lending decisions.

At the core of Vivek’s leadership philosophy is an unwavering passion for customer service. He firmly believes that personalized attention and exceptional customer experiences are key differentiators and powerful competitive advantages for any company. With his dedicated team and employees, Vivek strives to create an environment where customers receive the utmost care and attention, setting Hotfoot apart in the industry.

Vivek’s vast experience and extensive network have paved the way for Hotfoot’s success, driving innovation and pushing the boundaries of what is possible in the lending landscape. His entrepreneurial spirit, coupled with his relentless pursuit of customer-centric solutions, positions Hotfoot as a trusted partner in the lending industry.

Under Vivek’s guidance, Hotfoot is poised to revolutionize the lending landscape, empower individuals with convenient access to loans, and redefine the standards of personalized customer service. With a strong focus on innovation, financial inclusion, and unparalleled customer experiences, Vivek and his team are reshaping the future of lending.

Harshal Vora

Head of Domain & Commercials

Harshal Vora, our Head of Domain & Commercials, brings with him over 18 years of extensive experience in the BFSI (Banking, Financial Services, and Insurance) industry. Having worked with prominent organizations like L&T Financial Services and Adani Capital, Harshal has played a pivotal role in shaping the retail finance business and driving growth.

Throughout his career, Harshal has made significant contributions across various domains, including product development, operations, business strategy, collections, PMO (Project Management Office), HR, and finance. This diverse background has equipped him with a holistic understanding of the industry and positioned him as a go-to person for solutioning and addressing complex challenges.

Harshal’s expertise and knowledge have earned him a reputation as a trusted advisor and a valuable resource within the organization. His ability to navigate different facets of the business and provide strategic insights makes him an invaluable asset to our team.

GV Krishnan

Director of Delivery

G V Krishnan, brings a wealth of experience in software design and development spanning over 20 years. With a strong background in product development, talent management, and strategy, Krishnan has a deep understanding of the intricacies involved in delivering successful software solutions.

Krishnan is widely recognized as an expert in architecture assessments and re-architecting paths for digital modernization. He has a keen interest and expertise in emerging technologies such as mobility, IoT, and public clouds, enabling him to guide our teams towards innovative and cutting-edge solutions.

Passionate about delivering solutions that are not only innovative but also process-oriented and fit for purpose, Krishnan continuously seeks to collaborate with the best-in-class software teams. His commitment to excellence and his ability to drive successful project outcomes have earned him lead roles in technology and project management for global clients in industries such as Communication, Energy, and Base Metal Commodities.

Krishnan joined Hotfoot in 2019, bringing his extensive experience and expertise to our organization. With his strategic mindset and hands-on approach, he plays a crucial role in ensuring the successful delivery of projects and driving the growth and success of our company.

Vishnupriya Ranganathan

Head of Products & Data Intelligence

Vishnupriya Ranganathan is a seasoned Product Leader in the Fintech industry with a remarkable career spanning over 13 years. She has been at the forefront of developing innovative financial solutions tailored to the needs of Micro, Small, and Medium Enterprises (MSMEs). As a customer champion, Vishnupriya has played a vital role in launching next-generation lending products that specifically cater to the underserved MSME market.

With a deep understanding of Artificial Intelligence (AI) and Machine Learning (ML) technologies, Vishnupriya has been instrumental in creating cutting-edge products that revolutionize lending for MSMEs. Her expertise in leveraging Fintech solutions has empowered businesses to navigate challenging economic conditions and achieve sustainable growth. As a skilled Product Manager, she has effectively utilized data insights to drive customer-centric product development, ensuring that the unique financial needs of MSMEs are met.

Before joining the team, Vishnupriya held key positions at prominent companies such as PayPal and FICO, where she honed her expertise in the Fintech industry. Her diverse experience has equipped her with the knowledge and insights needed to drive innovation and streamline lending processes, ultimately making them more efficient and cost-effective. Vishnupriya’s contribution to the field has been invaluable, and her passion for creating impactful solutions continues to propel the industry forward.

Rajesh Venkatesan

Co-Founder & CTO

With over 20 years of experience, Rajesh is a passionate advocate for technology and its applications. He began his journey in the technology industry by building products and platforms and played a key role in driving technology adoption across teams.

Rajesh’s expertise lies in developing intellectual properties that generate non-linear revenue in the IT services industry. He has successfully architected platforms that integrate various components, including cloud flexibility, global compliance requirements (such as PCI, HIPAA, and DPA), open-source technologies, and existing enterprise technology investments. His contributions have led to transformative initiatives for multiple Fortune 500 customers across different domains. Despite his leadership role, Rajesh remains actively involved in design and coding, ensuring that the products his team builds make a meaningful difference in people’s lives.

As a first-generation entrepreneur, Rajesh holds four patents in product, platform, and cloud technologies, demonstrating his innovative thinking and problem-solving abilities. He is TOGAF certified and has a keen interest in enterprise architecture and transformational programs. Additionally, Rajesh is a certified AWS Architect with extensive experience in cloud architecture, having spent nearly a decade exploring and implementing cloud solutions. He has also shared his expertise on cloud architecture in public forums.

Rajesh firmly believes that the financial services industry is on the cusp of experiencing the best of digital and analytics capabilities. He recognizes the need for customer-focused solutions in the lending industry, which is still largely reliant on paper-based processes and inward-focused systems. With this vision in mind, Rajesh aims to build Hotfoot Technology Solutions as a customer-oriented company.

Outside of work, Rajesh enjoys spending time with his daughter and has a passion for travel. He finds great value in understanding different cultures and lifestyles. Rajesh holds a Master’s degree in Computer Applications, further solidifying his technical expertise and knowledge.