Vivek Naidu

Founder & CEO

Vivek Naidu, a first-generation entrepreneur, is the driving force behind Hotfoot’s mission to revolutionize the way people access loans. With a profound vision and determination, Vivek embarked on this entrepreneurial journey, drawing on his 15 years of invaluable experience in the realms of Banking and Information Technology.

Throughout his career, Vivek has held pivotal roles with esteemed institutions such as Citibank and Barclays, gaining extensive expertise in Banking Sales, Credit Evaluation, Score Based Decisioning, Digitization, and Automation. His deep understanding of these domains enables him to shape Hotfoot’s platform, enhancing the borrowing experience and addressing crucial aspects like financial inclusion, catering to new-to-credit individuals, and leveraging surrogates and additional data for lending decisions.

At the core of Vivek’s leadership philosophy is an unwavering passion for customer service. He firmly believes that personalized attention and exceptional customer experiences are key differentiators and powerful competitive advantages for any company. With his dedicated team and employees, Vivek strives to create an environment where customers receive the utmost care and attention, setting Hotfoot apart in the industry.

Vivek’s vast experience and extensive network have paved the way for Hotfoot’s success, driving innovation and pushing the boundaries of what is possible in the lending landscape. His entrepreneurial spirit, coupled with his relentless pursuit of customer-centric solutions, positions Hotfoot as a trusted partner in the lending industry.

Under Vivek’s guidance, Hotfoot is poised to revolutionize the lending landscape, empower individuals with convenient access to loans, and redefine the standards of personalized customer service. With a strong focus on innovation, financial inclusion, and unparalleled customer experiences, Vivek and his team are reshaping the future of lending.